We are C&G:

Leading Brands into the Future.

The future of industrial brands starts online. It begins in search engines, AI systems and on the platforms where buyers, engineers and technical decision-makers research potential suppliers.

C&G: We understand technology.

Technology leaders need to be found online.

For more than 30 years, we have ensured that complex technologies gain attention where purchasing decisions are made.

Today, the first sales touchpoint often occurs before your sales team is even aware of it. It starts on Google, in AI systems and on industry platforms. If your company is not visible where it matters, you may never make the shortlist. Digital visibility is no longer just a marketing issue – it is essential for future success.

With our B2B Digital Visibility Analysis, we show how visible your brand really is in the digital marketplace – benchmarked against your competitors and assessed from the perspective of your target audiences. We identify untapped potential and provide clear recommendations to strengthen your visibility, relevance and competitive position.

Latest posts

B2B, Slide32, Strategy, Trade Shows and Events

ExpoEngine: Trade fairs as part of a continuous sales system

Trade fairs are among the most important sales channels in B2B. Yet they are still often planned and evaluated as standalone events. With ExpoEngine, we have developed a strategic approach that understands the trade fair presence as an end-to-end sales system—from preparation and the trade fair itself through to systematic follow-up. Because real sales success doesn’t happen over three days at the trade fair, but throughout the entire process. Continue reading

Analog, B2B, Digital, Strategy, Text

Few Words – Big Impact. How Claims Strengthen Brand Identity.

When it comes to strategic communication, it automatically comes down to the brand core. It symbolizes the company’s values and has a major influence on all other areas. This core is often clear to the company itself, but not always to the outside world. This is where the claim comes in, clarifying the brand message and communicating it positively to the target audience. Continue reading

How we work

Your success becomes visible through integrated content marketing. Individual, target-group-specific, cross-media. Everything from a single source. Together, we develop the optimal strategy for your strategic communication.

Analysis & Evaluation

1

Strategy & Concept

2

Planning & Solutions

3

Implementation & Support

4

Our Expertise

  • Concept and Storytelling:

    Technical Editorial Department

  • Visualizing and Moving:

    Video and Motion Graphics

  • Planning and Execution:

    Trade Shows and Events

  • Design and Implementation:

    Graphic Design (Print/Digital)

  • Developing and Realizing:

    UX and UI Design

  • Analyzing and Optimizing:

    Digital Marketing

Long-standing customer relationships are both our commitment and our greatest recognition.

Our customers are companies operating in technology-driven industries, including mechanical and plant engineering, plastics technology, the mining and metals industry, assembly and construction, as well as research and development.
For more than 25 years, our experienced team has been living the philosophy of #WeUnderstandTechnology, delivering solutions for global markets and creating sustainable success.

Together
Partnerships

*Selection of references

Complexity made simple –
your technology, our content.

Our solutions get to the heart of your technical innovations. With unique storytelling and tailored marketing strategies, we put your projects in the spotlight and ensure real sales success. See for yourself how we transform complexity into added value.

Projects