For me, the dual study programme is above all one thing: a varied life in two worlds—between the lecture hall and everyday agency work. I am completing a practice-integrated dual study programme—an ideal mix of university life and real agency work. It gives me the opportunity to apply academic knowledge directly in the working world—and, conversely, to benefit from practical experience in my studies.

A dual study programme is demanding, but it also offers clear advantages:

1. Close integration of theory and practice
   One of the greatest advantages of a dual study programme is the close integration of theoretical knowledge and practical experience. Instead of focusing only on theory at university, students have the opportunity to apply what they have learned directly in practice. This deepens knowledge and promotes an understanding of complex relationships.

2. Early professional experience
   Thanks to insights into the working world, students are not only familiar with the theoretical foundations, but already have practical skills and knowledge before completing their degree—a decisive advantage in the job market.

3. Strong career prospects and opportunities
   Many companies hire their dual students into permanent employment after graduation, as they already know and value their way of working and their skills. The same applies when applying to other companies: those who bring practical experience are more likely to impress than someone with a purely theoretical background.

4. Financial independence
   Unlike a traditional degree programme, where students often rely on part-time jobs or support from their parents, dual students generally receive remuneration from their partner company. This allows them to focus fully on their studies—without financial worries.

My journey began on June 13, 2024, at the so-called Matching Day at Media University—an event where prospective students had the opportunity to get to know partner companies in short “speed dating” rounds. This is where I met C&G for the first time. After the successful “match”, my three-and-a-half-year dual study programme started on October 1, 2024—as C&G’s first dual student.

In addition to a strong educational background—usually the Abitur or a university entrance qualification for universities of applied sciences—what is needed above all is motivation, a sense of responsibility and a high level of resilience. I can confirm this from my own experience. The mix of lectures, exams, projects and day-to-day work requires strong self-organisation—time management is the key to success here.

Traditional semester breaks? Not a chance. Instead, during this time I work full-time at the agency at C&G, alongside exams and term papers. It sounds stressful, but with the right motivation and a clear schedule, both can be managed. I quickly learned to set priorities and manage my energy—skills that also help me grow personally.