Blende32 – C&G: Strategische Kommunikation GmbH blog

Analog, B2B, Digital, Digital Marketing, Strategy20. October 202327. July 2026

Communication strategies in a B2B context. A guide for a media plan.

For industrial companies, well-thought-out media planning is just as important as communication with the customer. Whether via owned or paid channels, digitally via media channels, or physically in trade publications: Our 5 steps create the foundation for successful media planning with a clear B2B focus. Continue reading

Graphic design team working together with UX UI designer planning prototype, user experience concept

Digital, UX/UI Design11. September 20235. August 2026

What Is UX/UI Design, Anyway? A (Love) Letter.

Trends come and go—especially in online marketing. The terms User Experience (UX) and User Interface (UI) have secured a permanent place in the world of the web. But what do these terms actually mean? And what are the unique aspects of UX/UI design in B2B marketing? Our UX/UI designer Agathe Schnorrenberg explains. Continue reading

B2B, Digital, Digital Marketing, Video12. July 202327. July 2026

The Power of Moving Images – Videos for Technical Companies.

Approximately 80 percent of global internet traffic is dedicated to video. They have established themselves as the preferred medium not only among Millennials and younger generations. Consequently, online videos are among the most sought-after advertising and communication media, not just in the consumer sector, but increasingly for B2B marketing. Continue reading

Analog, B2B, Digital, Strategy, Text17. May 202327. July 2026

Few Words – Big Impact. How Claims Strengthen Brand Identity.

When it comes to strategic communication, it automatically comes down to the brand core. It symbolizes the company’s values and has a major influence on all other areas. This core is often clear to the company itself, but not always to the outside world. This is where the claim comes in, clarifying the brand message and communicating it positively to the target audience. Continue reading

Analog, B2B, Strategy, Trade Shows and Events28. March 202327. July 2026

Sustainable Trade Show Presence: Best Practice for Climate Protection in Exhibition Construction

For more than 20 years, we have been managing the trade show participation of numerous industrial clients with passion and dedication. The industry is currently undergoing a cross-sector transformation toward greater sustainability and climate neutrality. Continue reading

B2B, Digital, Strategy28. February 202327. July 2026

Corporate Reporting – The Digital Annual Report

The annual report. For some companies, it’s a mandatory requirement; for others, a voluntary measure to present their development and achievements. Increasingly, annual key figures are also being digitally prepared and published. Is it worthwhile? Continue reading

B2B, SEO, Strategy23. January 202327. July 2026

Finding the Right B2B SEO Strategy

B2B companies operate in an environment with very specific requirements. Search engine optimization (SEO) in B2B works differently than in B2C. Especially in highly specialized technical industrial sectors, searches are conducted using very specific keywords, as the topics are complex. Standards, product numbers, and product names known only to experts deeply immersed in the respective subject matter achieve high search volumes. Behind these search queries are highly relevant users who often correspond exactly to the B2B company’s target customers. Continue reading

Digital, Digital Marketing, Strategy, UX/UI Design17. December 202227. July 2026

The beginning of a wonderful friendship – finding employees for life with career websites

The figures are alarming and speak for themselves. On the one hand, around two-thirds of all small and medium-sized enterprises confirm that they have significant problems recruiting suitable specialists. On the other hand, not even one in five SMEs has its own career page on the web… Continue reading

Black silhouettes of people sitting at a meeting. Many large and small red speech bubbles are above their heads.

B2B, Strategy4. November 202227. July 2026

Strategy Coaching and Brand Development: Sales-Enabling Corporate Communication in Technical Markets

Why a deep dive into the company and all its facets is crucial at the beginning and throughout the collaboration, and what matters in this process.Continue reading

Analog, B2B, Strategy, Trade Shows and Events30. September 202227. July 2026

Why person-to-person business is not an outdated model.

We love trade shows and develop and build exhibition stands for many of our clients. The pandemic also hit the trade show industry hard. 2020 was a disaster, with over 70 percent of all trade shows planned in Germany canceled or postponed. In this emergency, digital concepts flourished, which we successfully helped implement. Continue reading

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Aperture 32

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