Blog

Aperture 32

Corporate blog

Technical products and processes – B2B communication with depth of field. We understand technology, and on our blog Blende32 we share our knowledge and experience. We bring the different facets of B2B communication in the technical industry into sharp focus and explore them for our readers.

Printed customer magazines in the marketing mix of corporate communications.

Print is dead, long live the print magazine. As the saying goes, those pronounced dead live longer. This applies perfectly to printed customer magazines in the B2B sector. The tangible format offers compelling advantages. Many companies with technical product worlds leverage this potential strategically. Online customer magazines and hybrid magazines, which combine digital and classic articles, are also becoming increasingly popular. Continue reading