Aperture 32

Corporate blog

Aperture32, B2B, Strategy, Trade Shows and Events

ExpoEngine: Trade Shows as Part of a Comprehensive Sales System

Trade shows are among the most important sales channels in B2B. Nevertheless, they are often still planned and evaluated as isolated events. With ExpoEngine, we have developed a strategic approach that understands the trade show presence as a comprehensive sales system – from preparation through the show to systematic follow-up. Because the actual sales success does not occur during three days at the trade show, but along the entire process. Continue reading

Aperture32, Employer Branding, Text

Dual study programme: the perfect start to your professional career

A dual study programme is often seen as the ideal combination of theory and practice. But what exactly is behind this educational model? Below, our dual student Belinda Kaufhold describes her experiences from the first year of the dual study programme “Journalism and Corporate Communications” at Media University Cologne and the practical phases at C&G. Continue reading

People standing on a summit
B2B, Digital, Digital Marketing, Employer Branding, Strategy

How to win the “War for Talents” Employer Branding – the path to a strong employer brand

In the field of corporate communications, the collaboration between companies and agencies is often characterized by frequent changes. After a few years, many advertising, PR, or other marketing agencies find it difficult to maintain the momentum of the early years. This is not surprising, as collaboration usually begins during or alongside a change process within the company. Continue reading

A woman wearing glasses reads a newspaper and focuses on the articles in it.
Analog, B2B, Print, Strategy, Text

Customer magazines are an indispensable component of corporate communications.

Even in the digital age, the importance of a customer magazine—also in the sense of a classic print magazine—should not be underestimated. Printed customer magazines in the B2B sector offer numerous advantages that digital formats cannot fully replace. They are the centerpiece of values-based communication and gain impact through their tactile and visual presence. Continue reading

Complexity made simple –
your technology, our content.

Our solutions get to the heart of your technical innovations. With unique storytelling and tailored marketing strategies, we put your projects in the spotlight and ensure real sales success. See for yourself how we transform complexity into added value.

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