Aperture 32

Corporate blog

A woman wearing glasses reads a newspaper and focuses on the articles in it.
Analog, B2B, Print, Strategy, Text

Customer magazines are an indispensable component of corporate communications.

Even in the digital age, the importance of a customer magazine—also in the sense of a classic print magazine—should not be underestimated. Printed customer magazines in the B2B sector offer numerous advantages that digital formats cannot fully replace. They are the centerpiece of values-based communication and gain impact through their tactile and visual presence. Continue reading

Analog, B2B, Print, Text

Printed customer magazines in the marketing mix of corporate communications.

Print is dead, long live the print magazine. As the saying goes, those pronounced dead live longer. This applies perfectly to printed customer magazines in the B2B sector. The tangible format offers compelling advantages. Many companies with technical product worlds leverage this potential strategically. Online customer magazines and hybrid magazines, which combine digital and classic articles, are also becoming increasingly popular. Continue reading

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