Blende 32

Unternehmensblog

Aperture32, B2B, Strategy, Trade Shows and Events

ExpoEngine: Trade Shows as Part of a Comprehensive Sales System

Trade shows are among the most important sales channels in B2B. Nevertheless, they are often still planned and evaluated as isolated events. With ExpoEngine, we have developed a strategic approach that understands the trade show presence as a comprehensive sales system – from preparation through the show to systematic follow-up. Because the actual sales success does not occur during three days at the trade show, but along the entire process. Continue reading

People standing on a summit
B2B, Digital, Digital Marketing, Employer Branding, Strategy

How to win the “War for Talents” Employer Branding – the path to a strong employer brand

In the field of corporate communications, the collaboration between companies and agencies is often characterized by frequent changes. After a few years, many advertising, PR, or other marketing agencies find it difficult to maintain the momentum of the early years. This is not surprising, as collaboration usually begins during or alongside a change process within the company. Continue reading

A woman wearing glasses reads a newspaper and focuses on the articles in it.
Analog, B2B, Print, Strategy, Text

Customer magazines are an indispensable component of corporate communications.

Even in the digital age, the importance of a customer magazine—also in the sense of a classic print magazine—should not be underestimated. Printed customer magazines in the B2B sector offer numerous advantages that digital formats cannot fully replace. They are the centerpiece of values-based communication and gain impact through their tactile and visual presence. Continue reading

Komplexität verständlich gemacht –
Ihre Technik, unser Content.

Unsere Lösungen bringen Ihre technischen Innovationen auf den Punkt. Mit einzigartigem Storytelling und maßgeschneiderten Marketingstrategien setzen wir Ihre Projekte ins Rampenlicht und sorgen für echte Vertriebserfolge. Sehen Sie selbst, wie wir Komplexität in Mehrwert verwandeln.

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