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Unternehmensblog

Aperture32, B2B, Strategy, Trade Shows and Events

ExpoEngine: Trade Shows as Part of a Comprehensive Sales System

Trade shows are among the most important sales channels in B2B. Nevertheless, they are often still planned and evaluated as isolated events. With ExpoEngine, we have developed a strategic approach that understands the trade show presence as a comprehensive sales system – from preparation through the show to systematic follow-up. Because the actual sales success does not occur during three days at the trade show, but along the entire process. Continue reading

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