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ExpoEngine: Trade fairs as part of a continuous sales system

B2B, Slide32, Strategy, Trade Shows and Events

Trade fairs are among the most important sales channels in B2B. Yet they are still often planned and evaluated as standalone events. With ExpoEngine, we have developed a strategic approach that understands the trade fair presence as an end-to-end sales system—from preparation and the trade fair itself through to systematic follow-up. Because real sales success doesn’t happen over three days at the trade fair, but throughout the entire process. Continue reading

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How to win the “War for Talents” Employer Branding – the path to a strong employer brand

B2B, Digital, Digital Marketing, Employer Branding, Strategy

In the field of corporate communications, the collaboration between companies and agencies is often characterized by frequent changes. After a few years, many advertising, PR, or other marketing agencies find it difficult to maintain the momentum of the early years. This is not surprising, as collaboration usually begins during or alongside a change process within the company. Continue reading

A woman wearing glasses reads a newspaper and focuses on the articles in it.

Customer magazines are an indispensable component of corporate communications.

Analog, B2B, Print, Strategy, Text

Even in the digital age, the importance of a customer magazine—also in the sense of a classic print magazine—should not be underestimated. Printed customer magazines in the B2B sector offer numerous advantages that digital formats cannot fully replace. They are the centerpiece of values-based communication and gain impact through their tactile and visual presence. Continue reading

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