Category: Digital Marketing

How to win the “War for Talents” Employer Branding – the path to a strong employer brand

B2B, Digital, Digital Marketing, Employer Branding, Strategy3. June 202524. June 2026

In the field of corporate communications, the collaboration between companies and agencies is often characterized by frequent changes. After a few years, many advertising, PR, or other marketing agencies find it difficult to maintain the momentum of the early years. This is not surprising, as collaboration usually begins during or alongside a change process within the company. Continue reading

Image shows partial graphs of the SalesCockpit software on a company’s online activities

Digital dashboard as the basis for strategic marketing in B2B business

B2B, Digital, Digital Marketing, SEO, Strategy5. March 202424. June 2026

Long-term stability and growth are goals that a company must achieve in a highly competitive market in order to be successful in the long run. Many mid-sized companies in the B2B sector face the challenge that communication is becoming increasingly digital, and therefore strategic marketing must also be set up in a more digital way. Continue reading

Communication strategies in a B2B context. A guide for a media plan.

Analog, B2B, Digital, Digital Marketing, Strategy20. October 202324. June 2026

For industrial companies, well-thought-out media planning is just as important as communication with the customer. Whether via owned or paid channels, digitally via media channels, or physically in trade publications: Our 5 steps create the foundation for successful media planning with a clear B2B focus. Continue reading

The Power of Moving Images – Videos for Technical Companies.

B2B, Digital, Digital Marketing, Video12. July 202324. June 2026

Approximately 80 percent of global internet traffic is dedicated to video. They have established themselves as the preferred medium not only among Millennials and younger generations. Consequently, online videos are among the most sought-after advertising and communication media, not just in the consumer sector, but increasingly for B2B marketing. Continue reading

The beginning of a wonderful friendship – finding employees for life with career websites

Digital, Digital Marketing, Strategy, UX/UI Design17. December 202224. June 2026

The figures are alarming and speak for themselves. On the one hand, around two-thirds of all small and medium-sized enterprises confirm that they have significant problems recruiting suitable specialists. On the other hand, not even one in five SMEs has its own career page on the web... Continue reading

Increasing online reach – Content marketing for technical products and services

B2B, Digital, Digital Marketing, SEO, Strategy, Text12. March 202224. June 2026

Extensive online research is conducted before purchasing and procuring new goods. This is especially true for the B2B sector, where the focus is not on a 1,000-euro television, but often on machinery and equipment worth several million euros. Continue reading

Erfolgsgeschichten

Aus der Praxis