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How to win the “War for Talents” Employer Branding – the path to a strong employer brand

B2B, Digital, Digital Marketing, Employer Branding, Strategy

In the field of corporate communications, the collaboration between companies and agencies is often characterized by frequent changes. After a few years, many advertising, PR, or other marketing agencies find it difficult to maintain the momentum of the early years. This is not surprising, as collaboration usually begins during or alongside a change process within the company. Continue reading

Few Words – Big Impact. How Claims Strengthen Brand Identity.

Analog, B2B, Digital, Strategy, Text

When it comes to strategic communication, it automatically comes down to the brand core. It symbolizes the company's values and has a major influence on all other areas. This core is often clear to the company itself, but not always to the outside world. This is where the claim comes in, clarifying the brand message and communicating it positively to the target audience. Continue reading

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