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Dual study programme: the perfect start to your professional career

Employer Branding, Slide32, Text

A dual study programme is often seen as the ideal combination of theory and practice. But what exactly is behind this educational model? Below, our dual student Belinda Kaufhold describes her experiences from the first year of the dual study programme “Journalism and Corporate Communications” at Media University Cologne and the practical phases at C&G. Continue reading

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How to win the “War for Talents” Employer Branding – the path to a strong employer brand

B2B, Digital, Digital Marketing, Employer Branding, Strategy

In the field of corporate communications, the collaboration between companies and agencies is often characterized by frequent changes. After a few years, many advertising, PR, or other marketing agencies find it difficult to maintain the momentum of the early years. This is not surprising, as collaboration usually begins during or alongside a change process within the company. Continue reading

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