Category: Strategy

Communication Strategy and Action Plan

Projects, Strategy16. November 202327. July 2026

A. Monforts Textilmaschinen GmbH & Co. KGContinue reading

Communication strategies in a B2B context. A guide for a media plan.

Analog, B2B, Digital, Digital Marketing, Strategy20. October 202327. July 2026

For industrial companies, well-thought-out media planning is just as important as communication with the customer. Whether via owned or paid channels, digitally via media channels, or physically in trade publications: Our 5 steps create the foundation for successful media planning with a clear B2B focus. Continue reading

Few Words – Big Impact. How Claims Strengthen Brand Identity.

Analog, B2B, Digital, Strategy, Text17. May 202327. July 2026

When it comes to strategic communication, it automatically comes down to the brand core. It symbolizes the company's values and has a major influence on all other areas. This core is often clear to the company itself, but not always to the outside world. This is where the claim comes in, clarifying the brand message and communicating it positively to the target audience. Continue reading

Sustainable Trade Show Presence: Best Practice for Climate Protection in Exhibition Construction

Analog, B2B, Strategy, Trade Shows and Events28. March 202327. July 2026

For more than 20 years, we have been managing the trade show participation of numerous industrial clients with passion and dedication. The industry is currently undergoing a cross-sector transformation toward greater sustainability and climate neutrality. Continue reading

Corporate Reporting – The Digital Annual Report

B2B, Digital, Strategy28. February 202327. July 2026

The annual report. For some companies, it's a mandatory requirement; for others, a voluntary measure to present their development and achievements. Increasingly, annual key figures are also being digitally prepared and published. Is it worthwhile? Continue reading

Finding the Right B2B SEO Strategy

B2B, SEO, Strategy23. January 202327. July 2026

B2B companies operate in an environment with very specific requirements. Search engine optimization (SEO) in B2B works differently than in B2C. Especially in highly specialized technical industrial sectors, searches are conducted using very specific keywords, as the topics are complex. Standards, product numbers, and product names known only to experts deeply immersed in the respective subject matter achieve high search volumes. Behind these search queries are highly relevant users who often correspond exactly to the B2B company's target customers. Continue reading

The beginning of a wonderful friendship – finding employees for life with career websites

Digital, Digital Marketing, Strategy, UX/UI Design17. December 202227. July 2026

The figures are alarming and speak for themselves. On the one hand, around two-thirds of all small and medium-sized enterprises confirm that they have significant problems recruiting suitable specialists. On the other hand, not even one in five SMEs has its own career page on the web... Continue reading

Black silhouettes of people sitting at a meeting. Many large and small red speech bubbles are above their heads.

Strategy Coaching and Brand Development: Sales-Enabling Corporate Communication in Technical Markets

B2B, Strategy4. November 202227. July 2026

Why a deep dive into the company and all its facets is crucial at the beginning and throughout the collaboration, and what matters in this process.Continue reading

Strategic Realignment of Corporate Communications – SPH

Projects, Strategy27. October 202227. July 2026

SPH Sustainable Process Heat GmbHContinue reading

Why person-to-person business is not an outdated model.

Analog, B2B, Strategy, Trade Shows and Events30. September 202227. July 2026

We love trade shows and develop and build exhibition stands for many of our clients. The pandemic also hit the trade show industry hard. 2020 was a disaster, with over 70 percent of all trade shows planned in Germany canceled or postponed. In this emergency, digital concepts flourished, which we successfully helped implement. Continue reading

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