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Dual study programme: the perfect start to your professional career

Employer Branding, Slide32, Text

A dual study programme is often seen as the ideal combination of theory and practice. But what exactly is behind this educational model? Below, our dual student Belinda Kaufhold describes her experiences from the first year of the dual study programme “Journalism and Corporate Communications” at Media University Cologne and the practical phases at C&G. Continue reading

A woman wearing glasses reads a newspaper and focuses on the articles in it.

Customer magazines are an indispensable component of corporate communications.

Analog, B2B, Print, Strategy, Text

Even in the digital age, the importance of a customer magazine—also in the sense of a classic print magazine—should not be underestimated. Printed customer magazines in the B2B sector offer numerous advantages that digital formats cannot fully replace. They are the centerpiece of values-based communication and gain impact through their tactile and visual presence. Continue reading

Few Words – Big Impact. How Claims Strengthen Brand Identity.

Analog, B2B, Digital, Strategy, Text

When it comes to strategic communication, it automatically comes down to the brand core. It symbolizes the company's values and has a major influence on all other areas. This core is often clear to the company itself, but not always to the outside world. This is where the claim comes in, clarifying the brand message and communicating it positively to the target audience. Continue reading

Printed customer magazines in the marketing mix of corporate communications.

Analog, B2B, Print, Text

Print is dead, long live the print magazine. As the saying goes, those pronounced dead live longer. This applies perfectly to printed customer magazines in the B2B sector. The tangible format offers compelling advantages. Many companies with technical product worlds leverage this potential strategically. Online customer magazines and hybrid magazines, which combine digital and classic articles, are also becoming increasingly popular. Continue reading

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