The Wuppermann Group is a medium-sized family business based in Leverkusen that has been active in 1872 steel processing since. The company’s product portfolio includes surface-coated flat products, tubes, and tube components made of steel for mechanical engineering and various other sectors such as for example the solar industry or road construction. The Leverkusen-based company produces approximately one million tons of galvanized steel strip per year and currently has five production sites with more than 800 employees.

The company is committed to its responsibility regarding sustainability and climate protection. It has therefore set the transition to fully CO2-neutral production by 2025 as a strategic goal. This is achieved primarily through the procurement of CO2-neutral or green electricity. The accompanying communication is intended to highlight the high importance of the topic as a strategic corporate goal and, at the same time, demonstrate the concrete savings measures as evidence of the company’s prompt action.

The content basis of the campaign is an interview with Johannes Nonn, spokesperson for the Executive Board, in which he explains the company’s motivation, the concrete measures, the schedule, and the benefits for customers. He also speaks very personally about his own motives. He is an authentic ambassador for the campaign, credibly embodying Wuppermann’s sustainability goal as an integral part of the corporate strategy.

We designed, filmed, edited, and refined the interview video “11 Questions on Sustainability for Mr. Nonn,” supplementing it with additional visual and animated information material. The full version of the video is available on the landing page and YouTube, and individual sequences are being released simultaneously on social media channels.

The basis for the press texts was the interview with Mr. Nonn, which we designed, conducted, and recorded. The key statements were summarized concisely in press releases. These, along with the long-form interview, include links to the landing page and the interview video. They were well-received in the industry’s most important print and online media. Furthermore, the digital edition of the Rheinische Post, “rp-online,” also picked up the news for the general public.

With the goal of CO2-neutral production by 2025, Wuppermann is facing up to its responsibility regarding sustainability. The campaign communicates the concrete and verifiable measures by which the company wants to be measured. This underlines Wuppermann’s credibility. . The interview with the spokesperson for the Executive Board demonstrates the high importance of the topic within the company and gives the message weight – keyword: “Thought Leadership“. The interview appeared on RP-Online, among other places, and thus reaches – in addition to publication in relevant industry media – a broad public..