Liebherr Verzahntechnik GmbH
“Evotion” customer magazine
The Liebherr-Verzahntechnik customer magazine is published once a year. It is a key communication medium and travels to EMO in Hanover or Milan, AMB in Stuttgart, and IMTS in Chicago – arguably the industry’s most important meeting points. Across approximately 60 pages and in up to five languages – German, English, French, Chinese, and Italian – “Evotion” reports on solutions, technologies, and new or further developments in the fields of gear technology and automation. Liebherr provides the expertise; we turn it into exciting and diverse stories about the finest engineering.
What we did
Vanessa Pucher
Marketing Specialist
Liebherr Verzahntechnik GmbH
The absolutely professional cooperation regarding our annual customer magazine deserves special mention. In our world of technical products, convincing communication is essential, and C+G has mastered it completely. Thank you for the great cooperation!
The client
Liebherr-Verzahntechnik GmbH
Liebherr-Verzahntechnik GmbH in Kempten is a manufacturer and solution provider for gear technology and automation. The company supplies an extensive range of high-quality machines, measurement technology, and tools for gear production. In the automation segment, Liebherr offers products and expertise for machine tool automation as well as innovative solutions for production and factory automation. The company supplies renowned manufacturers of gears, gearboxes, and slewing rings worldwide.
The challenge
For over ten years, we have been producing the Liebherr-Verzahntechnik customer magazine.
Once a year, it provides information on extraordinary applications and corporate activities and examines current trends in the gear and automation industry – technically demanding topics, full of specialized knowledge, presented in an understandable and entertaining way.
In addition, the company presents itself through topics such as customer service, education and training, or employee profiles. Across approximately 60 pages, there are reports for a sophisticated professional audience, industry insiders, readers from purchasing and procurement – and, last but not least, for the employees.
In 2021, we supported the redesign of the magazine and showcased the diverse technological topics related to gear technology and automation in a new, airy layout, both editorially and graphically – in five languages.
The concept
Complex topics presented clearly
When creating the content, the focus is on conveying the company’s comprehensive expertise, its wide product range, and its distinct and passionate innovative and solution-oriented thinking. The challenge is to bridge the gap between the various target groups and to prepare complex topics with sufficient technical depth while remaining understandable and reader-friendly, and where possible, visually clear. To be able to contextualize the technical topics, it is important to know the entire environment of the company and its products. This means: extensive and often time-consuming research and detailed briefings.
Renaming and redesign
A hallmark of the Liebherr magazine is its sophisticated design and high-quality print format. In 2021, “Evotion” – as the magazine has been called since that year – was presented in a new, fresh, and individual layout. Client, editorial team, and graphics department worked closely together – which was not only great fun but also took the magazine to a new level in terms of content and visuals!
The result
Established as an industry-wide medium
Over the years, the Liebherr-Verzahntechnik customer magazine has proven itself as an industry-wide medium. With “Evotion,” the company establishes itself as an industry leader, conveying topics and content that the industry cannot ignore. It is not just Liebherr customers and employees who stay informed about pioneering product innovations and practical applications. In addition to the print edition, the magazine is now also available online, achieving even greater reach.
Sabine Fischer
Technical Editorial, PR & Content Creation
Interested?
If you would like more information or would like to request a personal appointment on the topic, please feel free to contact me.