Hennecke GmbH from Sankt Augustin has been developing and constructing high-quality machinery and plant technology, as well as process technology for polyurethane processing, for more than seven decades. Together with Hennecke-OMS and Hennecke Roll Forming Technology, it forms the Hennecke GROUP. Continuous research and development ensure high economic and ecological benefits for users in a wide variety of application areas. The company was also awarded the official “Global Market Leader” seal by Wirtschaftswoche magazine for 2022.

The “Hennecke Customer Journal for Technologies and Trends in the PUR Market” has been published once or twice a year since 1995, reporting on technical innovations and industry trends. Production had largely been handled in-house until now and was to be outsourced. The goal was to open up and bring “fresh air” into the magazine, while retaining familiar and established elements.

The magazine had already undergone a revision in recent years. For this reason, we adopted concise, existing design elements such as the characteristic honeycomb structure. At the same time, we rethought other areas. The design was comprehensively adapted in close consultation with the client.

Editorially, the articles were to be made more understandable to make the magazine accessible to a broad readership, even without deep technical knowledge. Seemingly dry topics were thus prepared in an understandable and emotional way and packaged into interesting stories – what is known as storytelling. In addition, we developed the magazine from purely product-based contributions into a strategically conceived corporate magazine. The focus now also includes company-relevant areas and the people behind the products.

Clean elements, a clearer text structure, and a new magazine dramaturgy make the magazine more open and reader-friendly. The content is presented more concisely and is easier to grasp. For example, technical details about the products or background information were separated into distinct functional areas. The texts themselves are easily “scannable” thanks to subheadings, and key messages are visually highlighted. Clear areas and colors make the magazine appear friendlier and less technical. The product-related articles now illustrate the path from product to solution. Thus, not only the company’s own products are in focus, but also the benefits and solutions for users.

The relaunch of the Innovations customer magazine, with its new content, linguistic, and design orientation, will significantly increase customer loyalty for the global Hennecke GmbH.