SPH Sustainable Process Heat
Strategic Realignment of Corporate Communications
SPH Sustainable Process Heat GmbH is a young, innovative company that manufactures highly efficient industrial heat pumps. Through close dialogue and intensive collaboration, we developed a holistic communication strategy aligned with the sales objectives together with the client. It communicates the complex technology and the company’s vision of sustainability to the relevant markets, clearly differentiating it from the competitive environment. We are pleased to serve this exciting company as lead agency!
What We Did
The Client
SPH Sustainable Process Heat GmbH
SPH Sustainable Process Heat is a young company with many years of experience from the automotive and refrigeration sectors. The company founders and managing directors Dr. Tim Hamacher and Andreas Mück have transformed their vision of sustainability and climate protection into an innovative product: the ThermBoosterTM, a highly efficient heat pump for industry. It converts previously unused low-temperature waste heat from industrial processes into high-quality process heat, with temperatures up to 165°C and above. This opens up applications in higher temperature ranges and helps industrial companies achieve energy efficiency and cost savings.
Dr. Tim Hamacher
Managing Director
SPH Sustainable Process Heat
Thank you for the excellent work and the collaborative partnership. I look forward to the next steps.
The Challenge
Making the Company Visible in the Market with Competitive Differentiation
SPH is a new, dynamic, and comparatively small player in the growing market for industrial heat pumps with increasing demand and strong market competitors. The communications needed to make the company, the brand, and the complex technology visible in the market, differentiate it from the competitive environment, and address the relevant stakeholders. A particular challenge initially was the tight timeframe within which the media deployment had to be strategically planned and implemented.
The Concept
Strategic Consulting and Multi-Stage Roadmap in Close Dialogue with the Client
Based on a joint strategy workshop, we developed a multi-stage roadmap with holistic measures in close dialogue with the client, aligned with the available resources and budget. In the communications, we deliberately focus on sustainability as the company vision and driver of product development, and thus as a USP. The technical content is presented clearly, in a factual yet accessible design, and in an easily understandable manner.
We began with pragmatic measures such as revising the website and the short-term implementation of a trade show presence with booth design and construction as well as supporting materials including a trade show video. In parallel, we completely redesigned the entire CI/CD: We revised the logo, developed a claim and a corporate mission statement, and conceptualized and implemented the website relaunch. Going forward, the communications will be expanded to include PR and content formats across various media and channels.
The Result
Holistic Communication of Image and Technology
The communication strategy is not only about the clear and simple presentation of the product and technology. Through storytelling, we highlighted the emotional side of the factual, technical product: the vision of sustainability as the company’s driving force. The two company founders are present as testimonials for their product and thus represent their conviction, trustworthiness, and technical expertise. This clearly differentiates the company image from the competitive environment.
The new website presents the technical and complex product, which requires explanation, in an accessible and clear manner while simultaneously emphasizing sustainability as a value and image factor. Going forward, the focus will be on the know-how and technological expertise at SPH. The company benefits from our many years of experience in B2B marketing, combined with content expertise and creativity.
Jörg Schroer
Managing Partner
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