SPH Sustainable Process Heat GmbH is a young German technology company. Founders and Managing Directors Dr Tim Hamacher and Andreas Mück have developed a forward-looking solution for sustainable industrial processes: the ThermBooster™, which makes a decisive contribution to decarbonising industrial heat processes. This highly efficient industrial heat pump uses unused waste heat and converts it into high-quality process heat at temperatures of up to 200°C. This enables use in more demanding temperature ranges and helps industrial companies save energy, reduce costs and improve their carbon footprint.

Many companies present a long list of benefits on their careers pages – an approach that was effective a few years ago but is no longer sufficient today. Talent is increasingly choosing not the highest bonus or the fanciest office, but employers with an authentic corporate culture, flexible working models and individually tailored offerings.

The challenge, therefore, was not to list as many advantages as possible, but to present SPH Sustainable Process Heat GmbH credibly and show how the people there think and act. The goal of the concept for the new careers page was to make exactly that visible: What makes SPH unique? Which values are lived? What does everyday work look like?

In close dialogue with management and employees, we answered these questions and developed a holistic strategy from them. Instead of superficial promises, we focus on substance and authenticity – an approach that runs through all content on the new careers page.

The new SPH careers page does not only highlight jobs, but above all the people behind them. At its core are authentic insights into the company – personal, honest and approachable. In short video formats, employees share, based on a guided interview, what they particularly value about SPH: flat hierarchies, short decision-making paths, direct exchange, an open way of working together – and the feeling of truly being heard.

It quickly becomes clear: it is not bonuses or benefits that attract qualified specialists – but a working environment that recognises them as individuals. Many report that at SPH they are met where they are – with training opportunities that go beyond their own specialist area and create room for interests. An approach that is not only aimed at filling positions, but at the development of each individual. This is reflected in employee satisfaction.

The innovative, technical field of work also plays an important role: many on the team are enthusiastic about the future topic of heat pumps and the opportunity to actively contribute to the energy transition in a growing industry and help shape the future.

The employees’ voices/perspectives are complemented by a video from the company management – an authentic insight into the managing directors’ views and self-image, their values in collaboration and communication within the team.

To make these insights possible, we handled the video production from creating a storyboard through to editing, and developed an interview guide with a flexible response framework that provides employees with orientation without restricting their personal perspectives. In addition, the concept focused on user-friendliness, a clear structure and a tone that fits SPH’s culture – direct, appreciative and personal.

A careers page that not only informs, but inspires – showing how employer communication and a successful employer brand can work today.

With the concept and redesign of the careers page, SPH is deliberately taking a different path: Instead of generic benefits, the focus is on people. The page invites applicants to get to know the company – with all its values, its culture and the people who make it what it is. And this is exactly what SPH regularly hears back from applicants. Many of them use the videos on the careers page specifically to get a sense of their future employer.

SPH’s new employer brand stands for transparency, closeness and credibility. It shows a company that listens, communicates at eye level and takes people seriously. This has succeeded in positioning SPH not only as an innovative technology company, but also as a credible, modern employer.